Meet Jack, Yuri and Olivia. They’re your friends, and you’re stranded, alone, in a desert wilderness, trying to find them, and your way out. To do so, you need to solve a series of clues and puzzles and if you do, you’ll be a hero – the hero of your own story. Sounds fun – right?
What looks like a graphic novel-cross-adventure story-cross-activity booklet is actually a mental well being resource for children aged 6 to 12 years old, developed recently by the Amergin team for Richmond Fellowship Queensland and UnitingCare Community Sunshine Coast.
A couple of months ago I blogged about the need for community organisations to start focusing on and prioritising their marketing and communications, in order to distinguish themselves in a rapidly changing market where your client is now your paying customer. In the article I discussed the need for imaginative and engaging marketing practices that clearly distinguish your service and your brand and appeal to your target stakeholders in an innovative and modern way.
Marketing and communications isn’t just about getting clients in the door; it’s also about engaging and helping them in the most effective ways possible. The Escape from the Desert story is an evidence-based, concept-tested product that provides information to kids in a way that really appeals to them, through a recognisable brand that can be built upon and leveraged in multiple ways and formats.
Connecting with your client base doesn’t have to be hard or onerous. It can be fun, interesting and incredibly effective, particularly when it’s done right. If you’d like to get your own copies of the Escape from the Desert story and the accompanying educational posters, or if you’d like more information about how Amergin can help you make your creative mark – get in touch!